Gone is the fussiness of the italic styling, and the busy stroke detailing. Adding color won’t reverse that any time soon (and unfortunately I’m suspecting the Surface tablet won’t either), of course, but it’s one small step in the right direction. If anything, Microsoft has become boring, while Apple has become incredibly sexy. In my estimation, that’s a deliberate choice to make Microsoft come across warmer, more fun. We’ve seen color on the Microsoft flag before on various logos for Windows, but never (as far as I know) for the corporate identity.
#Windows aero microsoft sans serif windows 8
And it’s consistent with the overall design metaphor of the upcoming Windows 8 operating system, which eschews fancy effects (“Aero”) in favor of a clean, simple user interface.
Shadow and lighting effects are no where to be found (thank goodness). fon bitmap format and could not be scaled. The original MS Sans was in the inflexible. It was designed to be metrically compatible with the MS Sans bitmap font that shipped in early versions of Microsoft Windows. You don’t need 3-D glasses to view this logo. Microsoft Sans Serif Regular is a very legible User Interface (UI) font. From the Microsoft Web Site: A clean, modern portfolio of logos that tie in with the new corporate identity.
#Windows aero microsoft sans serif android
I’ve been noticing the use of dark grey across Android apps, web sites - in particular, it’s frequently used in place of pure black for backgrounds. In with a softer, more approachable aesthetic. Gone is the stark contrast of the old Microsoft logo with its ominous dark look. Dark grey is trendyĭark grey is the new black. Usually companies start with a corporate identity and product brands within that umbrella assimilate the overall look and feel. There’s a strong family resemblance if you compare the two. Earlier this year Microsoft unveiled the Windows 8 logo. We’ve actually seen a glimpse of this new design language.
Product logo refresh telegraphs corporate direction I thought I’d share some of my impressions of the new logo - the company’s first since 1987. I’m not a designer, or a student of typography, but as a marketing guy it’s always interesting - especially when, in this case, it’s a $250B tech giant - to try to figure out what the team set out to accomplish. Sure enough, customers, whether they know it or not, build strong affinity with brands. Eventually the company capitulated and reverted to the old one. That’s what happened to GAP a few years back when it tried to refresh its logo. When companies get a new look wrong in the eyes of the public, the fallout can be (surprisingly) dramatic. Then we can should out random things like Throw the Ball! Count me as guilty of doing just that on more than one occasion. We can sit back, far from the fray, blissfully unaware of how many years of effort, practice and disagreement took place to reach the final result. Assessing new logo design, such as the new one Microsoft unveiled to the world today, is akin to armchair quarterbacking.
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